Alfredo Pereyra

Graphical Communications Designer

San Diego, California

graphicalcommunicator.com

Profile

Graphic designer aiming to fulfill the critical duties of representing, managing and enhancing the communication and public image of an educational institute.

Expertise

Graphic Design - Proficient in creating visually appealing content for digital or traditional communication channels using high resolution imagery, high definition video, precision typography and iconography based on symmetrical design principles. Examples: website pages, printed materials, school apparel, vehicle & campus signage, stationary, presentations.

Writing & Editing - Excellence in composing well-mannered, targeted messages using proper grammar, punctuation and syntax. All writing assignments are curated, read and revised with the readers point of view of view in mind, to ensure clarity and maximize retention. Examples: Newsletters, upcoming events, announcements, notices, letters, signage, calendars, schedules.

Social Media - Skilled in crafting posts for many major social platforms. Adhere to style guides for correct content placement. Always mindful of projecting a positive message to gain praise from parents, students, staff, faculty and the general public. Address comments as needed, in a polite and professional manner. Examples: School plays, sports exhibitions, science fairs, celebrations, recitals, dances, field trips.

Marketing - Exceptionally well-versed in all facets of marketing. Able to increase school's publicity, develop strategies based on any goal, capture targeted attention and advertise on paid channels, as needed. Certified by Google in digital sales, data measurement, search and display advertising. Examples: Grants, enrollment, donations, food & clothing drives, career opportunities, funding.

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Technical Proficiency

Adobe Creative Cloud Suite

Affinity Professional Creative Software

Final Cut Pro

WordPress

Powerpoint


Experience

Freelancer | 2013 - Present | San Diego, CA

• Create visually appealing content in both digital and traditional formats.

• Create intuitive websites with WordPress by installing popular themes, building pages, structuring content, cleaning up files and optimizing site speed.

• Launch advertising campaigns on Google Ads by setting up campaigns, targeting an audience, selecting keywords, choosing bidding type.

• Write compelling copy by composing messages with sincerity; structure writing with hierarchy, fluidity and acumen.


Certifications

Google Digital Sales Certification (2019)

Google Data Measurement Certification (2021)

Google Ads Display Certification (2021)

Google Ads Search Certification (2021)

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References

In respect to privacy, I've chosen not to publish references online. Please see my resume to obtain this information.

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